'Per my last email.' Four words that can make even the most confident professional break into a cold sweat. But where did this phrase come from, and how did it become the universal signal for 'I am barely containing my frustration'?
The phrase itself is deceptively simple — it's just a reference to a previous communication. But context is everything. When someone writes 'per my last email,' they are simultaneously communicating three things: I already addressed this, you didn't read it, and I am keeping a record.